Radio Advertising in Boise Idaho - Impact Radio Group




~ Jennifer, Owner | Shabby Decor, Meridian, Idaho


Radio reaches over 247,400,000 people every week!

mike-icon More millennials listen to AM/FM radio each week than any other generation.

Digital marketing packages

155 Million people 12+ listen to radio online EVERY WEEK!

percentage80% of adults have called into a station or interacted with a radio DJ in their community.

It’s everywhere you go.

Wherever they are, Americans tune in to radio! This truly mobile medium reaches people at home, on the road, in the workplace, and in numerous other spots where they gather for recreation or for services or shopping – making it an ideal vehicle to deliver your message to on-the-go consumers.

Plus there’s incredible reach! According to a study conducted in December 2016, radio reaches an average of 90% of adults 18+!


KQBL-HD2  99.1 FM I-ROCK :


I Rock is Boise’s Pure Rock station. Featuring artists like Metallica, Godsmack, Foo Fighters, Rage Against the Machine, Linkin Park and more. Streaming on


70’s, 80’s, 90’s and today


96.1 BOB-FM is the Treasure Valley’s dominant Adult station. Having scored 3 number one ratings and 9 top five finishes, BOB-FM knows how to reach and interact with a very affluent buying group that enjoys spending their hard-earned money. Hear hits from the 80’s, 90’s, 2000’s and today surrounded with a wit and humor that is unmatched in the market. Target: Adults 25-54, with an Adult 18-49 secondary core.


Top 40

Wild 101 Boise Idaho

Treasure Valley’s Only Rhythmic CHR, Top 40 without the strings. Wild plays today’s popular music such as Beyoncé, Rhianna, Selena Gomez, Drake and Eminem to name a few. Target: Women 18-49, but has a strong listenership Adults 18-34.

KZMG My 102.7 FM:

Hot Adult Contemporary


Boise’s newest Hot AC product designed to give listeners a chance to help pick the music they love to hear. Featuring a robust technological suite of online and mobile products, listeners can help decide the music that gets played by artists like Bruno Mars, Katy Perry, Imagine Dragons, and One Republic to name a few. Target: Women ages 25-54 with an Adult 25-54 secondary core.

KQBL 101.9 FM The Bull:



As an answer to the repetitive over play of today’s Top 40 corporately programmed Country Music, 101.9 The Bull plays the best Country from the 80s, 90s and today. Featuring Country greats like, Garth Brooks, Tim McGraw, George Strait and Brad Paisley, to name a few. Programmed for Adults 25-54 with a secondary 35-64 core. Now broadcasting in HD.

KQBL-HD3 96.5 The Alternative:

Alternative Rock

Boise’s newest and the Treasure Valley’s only Alternative Rock station. The Alternative features artists such as Nirvana, Coldplay, Muse, Imagine Dragons, Foo Fighters, Mumford & Sons, Red Hot Chili Peppers and more. Target: Adults 18-49 with a secondary 25-49 core. Now broadcasting in HD.

KKOO FM KOOL 101.5 & 1380 AM:


KOOL Oldies 101.5 is the home of Pop, Soul, and Rock N’ Roll. Our vast play list ranges from the 50’s to early 80’s with an emphasis on the greatest hits of the 70’s.  KOOL Oldies features music from artists like The Beatles, The Supremes, CCR, Chicago, and Earth Wind and Fire. Target: Adults 35-64.

It Works for Splash & Dash

After an expensive direct mail campaign failed to drive in business, Natalie – the owner of Splash & Dash – decided to try a different strategy. She invested 100% of her yearly advertising budget with Impact Radio Group. And her results have been incredible. “From the very first day radio advertising began, my phone started ringing off the hook and business took off.”

Creating impact for local business.

Drive Time.

Across the nation, Americans spend increasing amounts of time in their cars – longer commutes, running errands, and taking the kids (and themselves) from activity to activity, 24/7. Radio — the medium that invented “drive time” — is always along for the ride.

On a typical weekday, 75% of adults tune in to Radio in their vehicles!

Year Round.

Radio is truly a medium for all seasons! While some media display sharp peaks and valleys in their ability to attract and hold audience attention, Radio’s consistent levels of audience reach across all four quarters of the year are a definite plus! Whether your marketing goal is short-term impact or long-term share maintenance, Radio’s very stable audience base represents an excellent platform for your brand’s message.

Proof of Success.

Facing declining sales throughout its system, Firehouse Subs needed a new marketing strategy in the depths of the recession. They turned to Radio and invested in a brand-building Radio campaign focused on the Firehouse Subs difference. In markets where the chain broadcast radio ads, sales jumped by more than 10%.

Reaching Millenials.

66.5 million 18-34 year olds use radio each week—that is more listeners than any other age group. They tune in an average of 11+ hours weekly, with afternoon drive time (3PM-7PM) as their top daypart and Country music as their favorite format. These stats represent a 10% growth in listening among this group vs. just a year ago.