33.6% of Cable TV viewers who listened to radio during the week have initiated an online search.
Reach Business Owners
Every week, Radio reaches 94% of small business owners.
There’s a format for everyone!
Impact Radio Group offers radio advertisers 7 different music stations – from classics to country!
Custom Marketing Solutions
Click the items below to learn more about the services we offer
:15 Pre-Recorded Billboards
These pre-recorded :15 messages run first in commercial breaks, making them a very effective way for your business’ message to stand out from the crowd.
Live Traffic Reads
Live traffic reads inform listeners of any issues or accidents to avoid during their busy commutes. These live reports will include your business name and message during the most important times of the day.
:30 & :60 Commercials
Custom Script Writing & Production From start to finish, the highly experienced staff at Impact Radio Group will work with your business to craft the right message for the right audience. :30 Second Commercial:
:60 second commercial:
Custom Script Writing & Production
From start to finish, the highly experienced staff at Impact Radio Group will work with your business to craft the right message for the right audience.
A DJ endorsement is a personal recommendation of your business to our audience. These personal messages are delivered from a well known on air talent, lending credibility to your product or service.
Custom Promotions & Contests
Our Impact Radio Group stations can customize fun and exciting promotions and contests for our advertisers. Promotions are tailored to achieve the desired outcome of the business for the purposes of brand or event awareness, lead generation, prize giveaways and more.
Live remote broadcasts and appearances
Live remote broadcasts and appearances by our entertaining on air station personalities add excitement to events in the Treasure Valley. From grand openings and major events to hosting community and special occasions, we’ve got it covered.
Event Marketing Solutions
If you’ve got an event to hype, we’re your team. We will design a customized concept to promote your event using our multiple capabilities. From on air to online, your target audience will receive the message about your important event.
Digital Marketing Solutions
Impact Radio Group has a suite of digital products that can be customized to design a targeted marketing strategy for you and your business.
Lead Generating Campaigns
A lead generating campaign is carefully crafted to bring our audience to you. From opt-ins and instantly redeemable offers, we will take your message to the masses, bringing in new customers.
Streaming, Banners & Video
Each of our stations can be listened to anytime online. This provides the opportunity for your business to be heard and seen with an audio commercial, a prominently displayed digital banner and/or video.
Online Event Calendars
To keep listeners up to speed on all the fantastic events happening around town, your occasion can be featured on our online event calendar.
Social Media Marketing
A vital component of business today is to be seen on social media. Impact Radio Group will create additional exposure to your business with the most up to date social media tools like Facebook, Twitter, and Instagram.
Online / Digital Advertising
Each of our station websites provides a platform for digital display advertising. Your web banner will create a direct link from our listeners to your business.
Also known as Location Based Advertising, this tool helps connect advertisers with the buyers seeking services inside a specific designated location. Geo Fencing also allows you to serve ads to a right now customer and can continue serving your ads afterward with a re-marketing campaign.
Text & Mobile Media Campaigns
We go where your customers go with text and mobile media campaigns. We will customize a plan to reach customers where they spend the majority of their time.
Our stations interact weekly with our most active and involved listeners through our individual newsletters. We can include your business and marketing message within our communications to thousands of listeners.
Joey Jenkins of ESPN Radio prepares to record an endorsement.
In addition to traditional radio advertising, one of the most successful methods of reaching Boise residents is through our DJ endorsements. Take a minute and listen to some of the examples customers have seen work.
What others say about radio advertising on Idaho’s Impact Radio Group
I want to thank you for offering me the chance to be on the radio. I can’t tell you how much it has helped my business! My ad started on the 10th and in just one week my sales were up 40%! I have had a steady stream of new customers coming into the store telling me they heard my ad on the radio and didn’t even know the shop existed until then.so again, thank you and the Bull.
Jennifer Shabby Décor
About advertising with Impact Radio Group.
Impact Radio Group is an independently owned company. We specialize in customized marketing solutions with our robust suite of seven radio stations and supporting digital products. Doing business with our team is an entirely different experience than with our competitors. With Impact Radio Group, you’ll receive strategies tailored to your specific industry and individual needs with outstanding personalized service. You’ll have access to qualitative market research not available anywhere else, with partners who care deeply about the community.