Impact Radio Group works with you to create radio advertising that can
increase revenues, drive traffic to your business, and raise awareness of
local events.

We deliver your message to your targeted audience through our seven
radio stations.

Wild 101 FM
84% of drivers cite radio as their primary in-car entertainment

84% of drivers cite radio as their primary in-car entertainment.

We deliver your message to the marketplace. Choose from any of our top radio stations to advertise your business.

KQBL-HD2  99.1 FM I-ROCK :

Active Rock

I Rock is Boise’s Pure Rock station. Featuring artists like Metallica, Godsmack, Foo Fighters, Rage Against the Machine, Linkin Park and more. Streaming on https://rockboise.com


70’s, 80’s, 90’s and today


96.1 BOB-FM is the Treasure Valley’s dominant Adult station. Having scored 3 number one ratings and 9 top five finishes, BOB-FM knows how to reach and interact with a very affluent buying group that enjoys spending their hard-earned money. Hear hits from the 80’s, 90’s, 2000’s and today surrounded with a wit and humor that is unmatched in the market. Target: Adults 25-54, with an Adult 18-49 secondary core.


Top 40

Wild 101 Boise Idaho

Treasure Valley’s Only Rhythmic CHR, Top 40 without the strings. Wild plays today’s popular music such as Beyoncé, Rihanna, Selena Gomez, Drake and Eminem to name a few. Target: Women 18-49, but has a strong listenership Adults 18-34.

KZMG My 102.7 FM:

Hot Adult Contemporary


Boise’s newest Hot AC product designed to give listeners a chance to help pick the music they love to hear. Featuring a robust technological suite of online and mobile products, listeners can help decide the music that gets played by artists like Bruno Mars, Katy Perry, Imagine Dragons, and One Republic to name a few. Target: Women ages 25-54 with an Adult 25-54 secondary core.

KQBL 101.9 FM The Bull:



As an answer to the repetitive over play of today’s Top 40 corporately programmed Country Music, 101.9 The Bull plays the best Country from the 80s, 90s and today. Featuring Country greats like, Garth Brooks, Tim McGraw, George Strait and Brad Paisley, to name a few. Programmed for Adults 25-54 with a secondary 35-64 core. Now broadcasting in HD.

KQBL-HD3 96.5 The Alternative:

Alternative Rock

Boise’s newest and the Treasure Valley’s only Alternative Rock station. The Alternative features artists such as Nirvana, Coldplay, Muse, Imagine Dragons, Foo Fighters, Mumford & Sons, Red Hot Chili Peppers and more. Target: Adults 18-49 with a secondary 25-49 core. Now broadcasting in HD.

KKOO AM 1380 and 101.5FM

KOOL Oldies 101.5 is the home of Pop, Soul, and Rock N’ Roll. Our vast play list ranges from the 50’s to early 80’s with an emphasis on the greatest hits of the 70’s.  KOOL Oldies features music from artists like The Beatles, The Supremes, CCR, Chicago, and Earth Wind and Fire. Target: Adults 35-64.