OUR TEAM - MANAGEMENT TEAM

Our management team brings over 100 years worth of radio and management experience to the Impact Radio stations!

Darrell Calton

DARRELL CALTON | CEO


Darrell Calton is a 34 year radio veteran and has been at the helm of Impact Radio Group since August of 2008. “I still have not figured out if I am the type of person that craves and needs a major challenge or I was just so excited to be back in independent radio that I turned a blind eye to the fact that I had just taken over a struggling company in a flagging economy”, Calton said.

BRIAN HARM | Regional Chief Revenue Officer

Kay Lee Smith

KAY LEE SMITH | Regional Director of Sales


Kay Lee is dedicated to consistently serving our team, our clients, and the listeners of Impact Radio Group! She got her professional start in marketing as the Regional Marketing Director for Wyndham Vacation Ownership, owned and operated a small headlight restoration business, founded and coordinated a large tattoo and art convention then joined the Impact Radio Group team. She was recently a scholarship recipient for the Rising Through the Ranks program for the Mentoring and Inspiring Women in Radio (MIW). 

JAMES GARNER | Regional Operations Manager


James oversees programming for our 13 radio stations in Boise and Twin Falls. James Garner is a lifelong resident of the Treasure Valley (Yes, his real name is James Garner. No, he is not James Garner the movie star). James has over 16 years of experience in Boise radio and has been the creative genius behind 96.1 Bob FM since 2010. Born and raised in the Treasure Valley, James is a husband and father of five children. From snow sports to jet skiing, James enjoys all the outdoor activities Idaho has to offer.

ZAYNE D ROSE | National Regional Sales Manager


A die-hard Sooner fan raised in Oklahoma, Zayne has thirty-three years in radio and television broadcasting.  He has experience in all phases of operations from sales management, sales, programming and on air. With over 15+ years in National Sales in LA and Dallas, he has managed and represented hundreds of radio stations across the country.  Zayne has worked with the largest advertising agencies in the western region and has received multiple presidents club awards for local radio ad sales.

Zayne’s favorite aspect of broadcast radio is the “theater of the mind” and he treasures the relationships in all areas of radio.  His passions include spending time with his wife and daughter and traveling.

Amanda White

AMANDA WHITE | Local Sales Manager


Amanda was born and raised a Caldwell girl, and began her radio career in Moscow, Idaho at KZFN and KRPL. She worked overnights as a DJ, while studying advertising at the University of Idaho (and trying to stay awake.) After graduating, she moved to Boise and has been a well-respected account executive since 1998. She’s been in the game for almost 20 years now and has enjoyed working with some incredible people in this exhilarating industry. She was recently a scholarship recipient for the Rising Through the Ranks program for the Mentoring and Inspiring Women in Radio (MIW). She’s a diehard Chicago Cubs fan, a coffee addict, and admittedly watches too many reality television shows.

OLGA ESPINOZA | Regional Business Manager


Olga Espinoza is originally from Nicaragua and started her journey at Impact Radio Group on the street team in 2010. Her strong work ethic and great attitude have since made her an indispensable part of the Impact management team and she currently oversees the entire traffic, admin, and billing departments.  She hasn’t only fallen in love with Idaho, but also with the radio industry. “These years in radio have been a real adventure.  I love it when a new client gets to try radio for the first time and has successful results”, Olga said. She loves working with the best salespeople in town and always looks forward to helping them so they can provide the high level of customer service that Impact’s clients deserve.

KRISTIN LOWMAN | Sales Operations Manager


Kristin was raised in Boise and attended college at George Fox University in Newberg, OR.  A communications major, Kristin was a wedding and event coordinator for eleven years before transitioning to radio. 

Lisa Ware

LISA WARE | Local Sales Manager


Although born and raised in Arizona, Lisa considers herself an Idahoan at heart and our beautiful city has been her home for 24 years. Lisa is married with two beautiful daughters, and possesses a deep love for all things sports.  Her degree in media arts has been passionately involved in all aspects of marketing for over 20 years.  Lisa has worked in all forms of media including print, television and radio, making her a valuable asset to Treasure Valley businesses.

NIKKI GARFIELD | Traffic/Admin Department Manager


Nikki has been working in radio and TV for 13 years. She’s originally from Wisconsin and loves Harry Potter, food trucks and her two big dogs Simon and Knox. She enjoys travelling and sipping wine and fancy cocktails. Radio has taken her family all over the country to Wisconsin, Missouri, Idaho, Kentucky and back to Idaho.

CASSIE BENSON | Digital Campaign Manager


Cassie was born in New Orleans, spent most of her life in the south, and moved to Idaho in 1999 to attend university. She fell in love with Idaho, and a man, and has been here ever since. There are at least seven books on to-read list, and when she is not exploring behavioral economics and neuroscience you will find her 60 feet underwater exploring coral reefs looking for clown crabs and nudibranch. She proudly serves on the Board of Directors for the Better Business Bureau Northwest + Pacific, as the VP of Communications for a global non-profit Ocean Grants, and Chief Storyteller for the local dive club Voodoo Dive Team. She holds a BS in Visual Communications from Full Sail University.