OUR TEAM - SALES TEAM

Our sales team brings 227 years worth of sales and radio experience to the Impact Radio stations!

MARY ZUKIN | Sales

Mary grew up in little La Grande, Oregon and attended college in Portland, Oregon. After college, she began her radio career began working for Pacific Empire Radio. She’s been in radio for eight years, six here in the Treasure Valley with Impact Radio Group.

LARRY CHURCH | Sales


Larry grew up in Nyssa, Oregon. He attended the University of Oregon and graduated in 1985. That summer he started his broadcast career in Klamath Falls, Oregon with Wynn Broadcasting. After six months, he landed his first Radio job in Boise, Idaho.  

GAYLE HONECK | Sales


Gayle has been a part of the Treasure Valley media since 1990 beginning in the support side of radio and moving into sales in 1998.  Her seven years of radio sales, thirteen years of television sales and one year as a media buyer for a local advertising agency allows Gayle to be a resource to her clients.

Heather McMillan

HEATHER MCMILLAN | Sales


I Began my media career in Television working for an NBC affiliate in Pocatello, Idaho in 1998. Worked as the Executive Assistant to the GM and was the back-up support in the Traffic and Sales departments.

In 2005, Mike and I moved to the valley. In 2007 after a two year gig selling Personal Lines Insurance I got back into Marketing at Citadel (now Cumulus) as the Sales Assistant.

BRIANNA HEREDIA | Sales


Brianna was born and raised in Colton, CA and attend Boise State where she received a Bachelors in Business Management and a Bachelors in Marketing. Brianna has lived in Boise 5 years now, though she may be young she has made it her mission to specialize in marketing towards millennial’s. She’s addicted to all things sports, especially the Los Angeles Dodgers! When she isn’t watching sports she is usually catching up on her Disney movies!

CODY LINEAL | Sales


Cody spent the last decade with Motorola providing business consulting to partners around the country. Cody is passionate about helping local businesses succeed and is committed to developing partnerships that are rooted in trust, transparency, and flexibility.

Cody enjoys arts and crafts with his daughter and racing hot wheels with his son. As a family, they love to indulge in the wonderful amenities the Treasure Valley has to offer. 

Cody’s personal motto is:  “Impact those around you in a positive way and the good stuff will follow.” 

ANTHONY TORNETTA | Sales


Anthony was born and raised in Edmonds, WA. Coming from a large Italian family who were all sales professionals, at sixteen years old he knew he wanted a career that involved positively impacting other business and their growth.  At 21 Anthony started his first affiliate marketing business, within a couple of months he had two call centers that employed over 100.  A year later when the company was at its peak he sold the company and followed his passion into working directly with business to business.  Anthony has also had great success working in both the Mortgage and Real Estate field, where he obtained a wealth of knowledge through both education and trial and error on how to make his dollars make sense, not cents!

With 24 years of Sales and Marketing experience his passion and specialization is partnering with business owners to strategically grow their business, assisting them achieve their maximum return on investment while crushing their objectives!  Anthony’s clients find his authenticity for their success and his genuine care of his clients refreshing. He is always responsive, trustworthy, and put his client’s goals and objectives above his own.

In his down time you’ll find him focused on his family, faith and friends. Anthony is an avid fisherman, kickboxer and serves with local high school kids in youth ministry.